Publicity – the balancing act.
Widespread social media is a two-edged sword for many businesses – and individuals.
A post can make you go ‘viral’ … but that isn’t always a good thing.
Thursday thoughts: Guilt is a cancer, too…
I freely admit that I don’t know the ins-and-outs of fundraising. I’ve been a charity fundraiser, back in my days as a student, and I regularly give to charities of my choice – but I’m not entirely up to speed on the arcana of modern fundraising. However, I sometimes have to wonder if fundraisers have…
Tuesday Cruiseday – The best laid plans …
I mentioned last week that Shirley and I are currently on the Royal Caribbean Legend of the Seas, around the South Pacific. And we have been having a great time – but that doesn’t mean that everything is going exactly to plan … Even as we sailed from Brisbane, we knew there was a fair chance that…
Tuesday Cruiseday – Same Same but different :-)
It’s curious how every cruise-line … in fact, every ship … differs from each other – and yet there is a certain sameness about them all, as well. Shirley and I are currently on the Royal Caribbean Legend of the Seas, sailing toward New Caledonia. This is our sixth cruise, on our fifth ship –…
Tuesday Cruiseday – What’s a (marketing) promise worth?
Here’s a question: What, in Marketing terms, is a promise worth? The reason I ask is because Princess has just released what it’s calling its “Come Back New” promise. Many fellow cruise-bloggers have waxed lyrical about that promise – of new excursions, and new Curtis Stone restaurants, and new GastroPubs, and TV show tie-ins, and better…
Tuesday Cruiseday – snippets from the Cruise Industry
The battle by P&O Australia to overcome the bad publicity that’s marred the introduction of the Pacific Aria and the Pacific Eden continues – but as it does, there are continuing complaints by some unhappy passengers. The level of complaints appears to be dying off – although there are still a number of reports on…
Cairns Communications 