Tuesday Cruiseday – What’s a (marketing) promise worth?
Here’s a question: What, in Marketing terms, is a promise worth? The reason I ask is because Princess has just released what it’s calling its “Come Back New” promise. Many fellow cruise-bloggers have waxed lyrical about that promise – of new excursions, and new Curtis Stone restaurants, and new GastroPubs, and TV show tie-ins, and better…









